10 prompts to find hundreds of ideas for content that hooks, engages and sells

ChatGPT Plus

From $20 a month

Go to chatgpt.com with an active Plus subscription. In the left panel you'll find the "Projects" section and a "New project" button. Give it a name, for example "Content Pipeline." Inside the project there are three key areas:

• Files – upload PDF, MD, TXT, DOCX here. Limit: up to 20 files per project.
• Instructions – a general instruction that applies to every chat inside the project. For example: "You're my editor and copywriter. Draw on the uploaded files. Write without AI fingerprints. Use a short dash, not a long one."
• Chats inside the project – all of them automatically have access to the files and the instruction.

Claude Pro

From $20 a month, same logic, slightly nicer interface

Go to claude.ai with a Pro subscription. On the left, the "Projects" tab → "Create project" button. Inside there are equivalent areas:

• Project Knowledge – upload your files. The limit is more generous than ChatGPT's, so you can load a lot of documents at once.
• Project Instructions – general working rules for every chat inside the project.

The logic is the same as ChatGPT. Which platform to pick is a matter of taste. I work in both, but I keep the content pipeline in Claude – it holds long context better and loses the thread less often after 50 messages.

You're my editor and copywriter.
Treat the uploaded files as the source of truth
about my style, audience and expertise.

Don'ts:
– no AI fingerprints: "however," "moreover," "therefore"
– no empty phrases: "wonderful," "amazing," "invaluable"
– no symmetrical triads "No X. No Y. No Z."
– no long em dashes – only the short one (–)
– no numbered lists 1) 2) 3) inside prose

Style: conversational, direct, with specifics and numbers.
End every text with an action, not a pep talk.

If the files don't have enough data, ask clarifying questions,
don't make things up.

Prompt 01 · Unpack your expertise

Turn "I do something with clients" into a clear structure

When to use it. Once every six months to a year, or after a big stretch of work – a closed course, a new product, a rebrand. When you feel: "I'm an expert, but I can't put it into words."

Before running the prompt, record a 10-15 minute voice memo on three things: three cases you're proud of (with specifics), what you do the same way across different projects (your method), and what you flatly refuse to do. If your niche is still fuzzy and the unpacking keeps coming out "about everything," first walk through the 5 steps to a narrow expert niche.

You're an interviewer-copywriter who helps experts unpack
their expertise for positioning and content.

I'll upload a transcript of my voice memo – I'll talk through
three cases, my method and my principles.

Extract and structure:
1) Profile: who I am, who I help, what transformation I deliver
2) Method: what I do the same way across different projects
3) Principles: what I do and what I flatly refuse to do
4) Narrow focus: the combination of skills that's rare in my niche
5) Strengths via comparison with typical competitors

Don't use marketing clichés or generic phrases.
Only what actually follows from my words.
If any data is missing, ask 5 clarifying questions
before the final structure.

What to put in the Project. Save the finished output as a file called unpacking.md in the project root. Every prompt that follows will draw on it. Without this file the AI writes like anyone; with it, it writes like you.

Fine-tune in 3 minutes. Read the output out loud. Anything that grates? Anything too generic? Rewrite it in your own words – but only a couple of phrases, not the whole structure. This is your expert passport for the next few months.

Prompt 02 · Find your strengths

Understand where you actually differ from competitors

When to use it. Before launching a new product. During a rebrand. When you feel: "I do the same thing everyone does – why should they pick me?"

Before you run it, build a list of the 5 main competitors in your niche. Not "globally," but at your scale. Links to their channels, sites, products.

Based on my expertise unpacking and public information
about 5 competitors in my niche (I'll give names and links),
build a matrix of three blocks:

1. What all of us have (common to the niche)
2. What only I have (my unique strengths)
3. What competitors have and I don't (my weak spots)

For each block, give 3 concrete phrasings
I can use in my positioning.

No fluff. No fancy words.
If there isn't enough data, say so – don't make it up.

What to put in the Project. Add competitors.md with the list of 5 names and links to the unpacking file. This is the second layer of the foundation.

Example output. The AI returns: "You have a personal media channel of 20K – your competitors don't. Three of your competitors have packaged courses at $700-1,000 – you don't. All of you offer mentorship, and the prices are comparable."

Fine-tune in 3 minutes. The key check: is what's labeled "your strength" actually a strength, or just something others haven't done yet? If a competitor can copy it in a week, it's not a strength. A strength is what took you years to build and can't be reproduced quickly.

Prompt 03 · Blog audit and feedback analysis

A mirror of your channel and training material for every other prompt

When to use it. First time – before you start the pipeline. Without this prompt, prompt 5 will write "correctly" but not "like you." After that – once a month, to see where your audience is moving.

Export your last 30 posts with the numbers ahead of time: views, reactions, comments, shares. Plus the comments under your last 10 posts, as a separate file.

== Part 1, audit ==

I've uploaded 30 channel posts with metrics.

Extract:
1) Top 5 topics by reach
2) Hook types that work and ones that flop
3) The text rhythm that lands – length, structure, paragraph format
4) 5 patterns in my best posts that the flops don't have

Explain with concrete examples from my texts.
Quote the phrases – don't paraphrase.

== Part 2, feedback ==

I've uploaded the comments under my last 10 posts.

Extract:
1) Recurring audience pains
2) Recurring objections
3) Ideas for next posts based on readers' questions

Group by meaning. Don't repeat the same thing in different words.

What to put in the Project. Two files: posts_30.md and comments.md. Save the audit output as style_and_audience.md – prompt 5 will reference it every day.

Fine-tune in 3 minutes. Look over the top posts yourself. What do they share beyond the formal signals? Often it's a feeling the AI won't catch – a personal pain, a specific place, a real person. Add that to the style file.

Prompt 04 · Voice memo into 5 post ideas

Topics from real work, not from your head

When to use it. Every day or every other day. In the morning, in the first 10 minutes after your coffee. The ideas don't come from your head – they come from your current work. Record a 5-minute voice memo: what happened with clients yesterday, what question came up, what objection you heard, what mistake you spotted.

I recorded a 5-minute voice memo about my current work.
Transcript attached.

Extract 5 post ideas. For each:
1) Topic in one sentence
2) Angle: story / breakdown / provocation / insight / checklist
3) Hook in the first line (up to 12 words)
4) Why my audience cares
   (draw on the style and audience file)

The ideas have to be different.
Not five variations of one thought.

What to put in the Project. The unpacking and the audit are already there. The AI draws on them automatically.

Example output. Voice memo: "A client said in March he couldn't step out of operations. In April he left for a month. The business grew 20%."

5 ideas: this client's story, a breakdown of the first delegation mistake, the provocation "why aren't you delegating even now," an insight about the fear of losing control, a delegation-readiness checklist.

Fine-tune in 3 minutes. Pick one idea right away. The other four go into the idea bank. Don't use more than one idea from a voice memo per day. Otherwise every post ends up being about the same thing.

Prompt 05 · A post in your voice

The heart of the daily pipeline

When to use it. Every time you've picked a topic from the ideas. This prompt matters most for quality. It decides whether you sound like yourself or speak in someone else's words.

Write a post about [X] in my voice.

Draw on:
– my expertise unpacking
– the style and audience file (my rhythm, length, typical hooks)
– my 5 best posts as a tone sample

Structure:
– a hook that grabs in the first 2 lines
– a personal scene or concrete example
– a turn in the thought via "but"
– an action ending (short, simple, no pep talk)

Banned moves:
– "however," "moreover," "therefore," "allow me"
– numbered lists 1) 2) 3) inside the text
– pretty empty phrases ("wonderful," "amazing," "invaluable experience")
– philosophical intros with no action in them

Typography:
– only the short dash "–," never a long one
– no markdown, no bold, no subheads

Length: 800-1,200 characters for Telegram.

What to put in the Project. The unpacking plus the style file plus your 5 best posts in full as a sample. This "sample set" is your main asset. It accounts for 80% of the quality.

Fine-tune in 3 minutes. Read it out loud. Find the one phrase that sounds "not yours." Rewrite it in your own words. That's enough 90% of the time. If you have to rewrite half the post, your style file is weak. Go back to prompt 3.

Prompt 06 · 15 hook headlines

The headline decides whether they read at all

When to use it. After the post is done, before publishing.

Give me 15 hook options for this post.

Sort them by type, 3 options per type:
1) With a number or specifics
2) With a provocation
3) With an audience pain question
4) With a story hook ("A client told me...")
5) With a promised result

Requirements:
– stops the scroll in 1 second
– no longer than 12 words
– no loud empty words: "incredible," "shocking," "amazing"
– reproduces the structure of my best hooks from the style file

What to put in the Project. A separate file top_hooks.md – the first 1-2 lines clipped from your 20 best posts. It works as a template library, not as ready-made answers.

Example output. 15 options, from "A client said 'I can't step out of operations' – a month later he was gone" to "$1.5M in revenue, and my deputy made a decision without me for the first time."

Fine-tune in 3 minutes. Pick one in 30 seconds. If it takes longer, you're choosing between bad ones. Run the prompt again with a note: "All 15 are weak. Give me 15 new ones, using hook number 7 as the model."

Prompt 07 · A reel script from the post

A ready 60-second monologue

When to use it. After the post is done, if the topic is visual and fits a 60-second video. Not every post is a reel. If there's no concrete scene or result inside the story, the reel comes out flat.

Turn this post into a 60-second reel script.

Structure:
– hook in the first 3 seconds (1 line that stops the scroll)
– problem (5-10 seconds)
– a turn or insight (30-40 seconds)
– CTA action (5 seconds)

Write only what I'll say on camera.
No editing notes. No scene numbers. No on-screen text.

Speaking style: conversational, with beat-pauses,
no polite phrasing and no filler.

Read it out loud – it should fit in 60 seconds
at a normal speaking pace.

What to put in the Project. 3-5 transcripts of your best reels as samples. Without them the AI writes "cinematic." With them it writes the way you talk to camera.

Example output. An 800-character post turns into a 50-55 second monologue that actually sounds like you. Not "hi everyone," but straight in: "My client left for a month, and his business grew 20 percent. Here's why."

Fine-tune in 3 minutes. Read it out loud with a stopwatch. If you don't fit in 60 seconds, cut the weakest sentence, not the longest one. The weakest one shows itself on the second read.

Prompt 08 · A reel caption

Not a recap, but a separate angle

When to use it. After the reel is done. The caption doesn't repeat the video; it comes in from another side. Viewers only bother reading what wasn't on camera.

Write a caption for this reel, for Reels or Shorts.

Structure:
– a pain or hook (1 short paragraph)
– a turn via "but" (1 paragraph)
– the way out via action (1 paragraph)
– ending – a simple action in 3-5 words

Don'ts:
– don't repeat phrases from the reel itself
– use verbs, not nouns
   ("screw up, get up" instead of "failure is part of the path")
– no pretty empty phrases

Length: 3-4 short paragraphs.
Each thought is its own paragraph.
Let the thoughts breathe.

What to put in the Project. 3-5 of your best reel captions as a tone sample.

Example output. A reel about delegation (about a specific client and the "grew 20%" fact). The caption doesn't repeat the story; it comes in from another side: "Knowing weighs on you. Heavier than any weight at the gym. But move one step and the pressure eases. Just start."

Fine-tune in 3 minutes. Open it and compare with the reel. Any matching phrases or wording? Rewrite. The caption has to stand on its own, apart from the video.

Prompt 09 · Break down client objections

Content born from real conversations with the market

When to use it. After every client conversation where an objection came up. Don't let it slip – turn it into content right away. This is the only prompt that produces content not from your head but from real conversations with the market. That's why it beats all the others on conversion.

Save the conversation to a file (a voice-memo transcript works). Strip the client's personal details, keep just the exchange. Where to get conversations like that in volume – through sales calls run on a 7-block script, where the audience says their objections out loud themselves.

I'm sending a conversation with a client where an objection came up.

Do this:
1) Phrase the objection itself in one line, the way
   any client in my niche would say it
2) Explain the pain behind the objection –
   what the person is actually afraid of or doesn't understand
3) Write a breakdown post about this objection in my voice:
   – hook with the objection itself
   – the story of one client who had the same one
   – a shift in understanding
   – a simple ending

This is a breakdown, not a sales pitch. Not "come to a consultation
and I'll tell you." Give the full answer in the post itself.

What to put in the Project. The unpacking plus the style file. That's enough.

Fine-tune in 3 minutes. Check: does the breakdown read like a "sales pitch in disguise"? If the reader senses "buy from me" behind it, it won't work. It has to be honest. The ones who read between the lines will buy.

Prompt 10 · One post on 5 platforms

The biggest multiplier of your time

When to use it. Every time after you've finished a Telegram post. This prompt takes your TG post as the source and adapts it for four other platforms – Meta, LinkedIn, Threads, Medium. The output is publications on five platforms from a single written draft.

I already have a finished post on Telegram – it's published.
Adapt it for 4 other platforms.
Leave the Telegram version alone – it's already in the channel.

1. Meta – expand to 1,500-2,500 characters.
   Structure: a hook subhead, the main text
   with 1-2 dividers for scrolling, and a question for the audience at the end.
   Tone a bit warmer and more detailed than in TG.

2. LinkedIn – rephrase like the TG version, but with a professional tone.
   Emphasis on the idea, not the emotion. Length 600-1,000 characters.

3. Threads – compress to one thought at 280-500 characters.
   Clean conversational language, a provocation is fine.
   One paragraph, no lists or subheads.

4. Medium – expand to 2,500-4,000 characters as a mini-article.
   A title (H1), 1-2 subheads (H2),
   intro, main idea, a concrete example, a conclusion.
   SEO: repeat the topic's key phrase
   3-4 times in natural wording.

All 4 versions in my voice.
Don't just reword the same thing.
Each platform has its own length, rhythm and tone.

What to put in the Project. Add a "Platforms" subfolder to the shared foundation and put 3 of your best texts from each of the four adaptation platforms – Meta, LinkedIn, Threads, Medium. If you don't have those texts on a platform yet because you haven't even started a channel there, begin with the guide on the first 1,000 followers across 4 platforms – Meta, LinkedIn, Threads, Medium. That's 12 files, but it's a one-time job. Without it the AI adapts "by the textbook" (short on Threads, long on Medium) – when what you want is "in your own handwriting on each platform."

A live example: one post becomes publications on five platforms

Take a real post from my Telegram (920 characters). It's the source – we leave it alone, it's already published. Below are four adaptations the prompt produces in one pass. All versions got a minimal manual edit before publishing.

Source: Telegram, 920 characters

Meta, 2,150 characters

LinkedIn, 780 characters

Threads, 380 characters

Medium, 3,100 characters – a mini-article

That's the core of the pipeline. The original Telegram post was written in 7 minutes (prompts 4-6). Adapting it for four other platforms takes another 8-10 minutes. That's 17 minutes instead of hours for five publications.

Fine-tune in 3 minutes. Read each of the four adaptations out loud. If even one sounds like "the same thing in different words," rewrite it. Each platform should have its own rhythm. On Medium you unpack the logic, on Threads you cut to the essence, on Meta you add air and a question at the end.

08:00 → 08:32 · 32 minutes

From voice memo to publishing on five platforms

• 08:00 – I make coffee and record a 5-minute voice memo about yesterday's client conversations
• 08:05 – prompt 4. The AI returns 5 ideas. I pick one, about delegation
• 08:07 – prompt 5. A finished post in my voice in 5 minutes
• 08:12 – prompt 6. 15 headlines. I pick one in 30 seconds
• 08:13 – prompt 7. A reel script
• 08:16 – I shoot the reel on my phone. First take. 3 minutes
• 08:19 – prompt 8. The reel caption
• 08:21 – prompt 10. Adapting for Meta, LinkedIn, Threads, Medium. The TG version is already done
• 08:30 – I publish everywhere. Telegram right away, the rest through a scheduler spaced out by the hour
• 08:32 – I close the laptop. Off to prep for my meetings

Sign 01

"However," "moreover," "therefore," "allow me"

Real people don't use these words in real speech. They're filler connectors the AI drops in for "cohesion." You don't need cohesion – you need a living train of thought.

Before: "However, it's worth noting that many entrepreneurs face this problem."

After: "A lot of people get stuck here. I got stuck myself."

Sign 02

Symmetrical triads "No X. No Y. No Z."

The AI's favorite structure – three short parallel sentences in a row. It sounds rhythmic, but it's a machine rhythm. Living text has a different rhythm: long sentence, short, long.

Before: "No fear. No doubt. No looking back."

After: "No fear – and no looking back at the ones who still haven't made the call."

Sign 03

Pretty empty phrases

"Wonderful," "amazing," "invaluable," "truly life-changing." Words with no content. The fix is specifics.

Before: "This experience turned out to be invaluable."

After: "In three months I lost a million dollars and learned more than in the five years before that."

Sign 04

Lists 1) 2) 3) inside prose

The AI loves to structure things. An expert telling a story doesn't structure on the fly.

Before: "I learned three things: 1) the importance of delegation, 2) the role of trust, 3) the need for a system."

After: "I got the main thing: as long as I hold everything, everything holds me."

Sign 05

A pep-talk ending instead of an action ending

The AI ends a text with "The main thing is to believe in yourself!" or "Anything is possible if you put in the effort." A living expert ends with an action.

Before: "The main thing is to never give up, and it'll all work out."

After: "Grab a notebook and write down three tasks you'll delegate by Friday."